Speakers
Mr. Indrek Kaing
Mr. Indrek Kaing
Guest speaker of the Swedish Business Awards 2010 and the winner of the Swedish Business Awards 2009.

Mr. Indrek Kaing and his company Reklaamilahenduse OÜ have created tennis shoes with traditional Estonian folk design elements. Tennis shoes with traditional Estonian folk design patterns were created with the goal of reawakening Estonian beautiful national designs and using them in a contemporary applications.

Mr. Kaing together with his project seeks to use old patterns and motives in a surprising and yet unused way, preferably suitable for daily use. The project started with five different designs for tennis shoes and was shortly followed by four different design baby shoes. Products were received extremely well and due to public demand new items will soon be available. Each design is labeled with the name of the parish where the pattern originated.
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